It was more difficult to find people who fell outside of my boundary discussed in Part 1, but after thinking beyond the constraints I’ve put my opportunity in, I realized that there existed a great bunch of individuals who have a whole different set of viewpoints and personal needs.
When previously my “who” was individuals who are at risk for contracting the coronavirus but don’t want to wear masks, my new group of “whos” falling outside of this boundary are those who have developed antibodies but still wear masks. This group is far less common, especially with the controversy surrounding the validity of serology tests.
The need I have identified was the necessity of facial masks in public places due to people being more highly exposed to the virus without them. However, this need is not the same as the need for a COVID-19 vaccine or a need for testing kits available to all civilians. All of these needs have been expressed to be in high demand based on the interviews I've conducted.
Inside the boundary, my overarching “why” was that people refuse to wear masks due to discomfort or indifference towards the coronavirus. The underlying cause of outsiders’ needs, however, seems to be that those who’ve developed “immunity” towards the virus still cover their faces in hopes of not contracting the virus a second time or not spreading it to others in their asymptomatic states.
Jung,
ReplyDeleteFinding people outside of the boundaries was definitely a little tough. The different viewpoints that present themselves are what makes entrepreneurship exciting! You may aim for one viewpoint, but you end up experiencing another one when interviewing multiple people.
Hi Jung, It seems like everybody is trying to find some sort of opportunity through the COVID-19 pandemic. Personally, I am an outsider when it comes to wearing reusable masks primarily because they are so discomfort-bale. The nose attachments are incredibly uncomfortable and the straps are horrible. In addition to this, whenever I wear glasses or sunglasses with a mask they fog up.
ReplyDeleteHi Jung!
ReplyDeleteSomething interesting that I included in my hypothesis testing was including the people who have terminal illness as those who would be open to using masks, such as those who have cancer or cystic fibrosis. I definitely believe since we're attacking the same opportunity that our different variations in solution is quite interesting, especially considering to see which idea will work in the real market.
Hi Jung,
ReplyDeleteWith this pandemic occuring I feel there are numerous ways for entrepreneurs to make light of this grueling situation. Everyone needs a mask and should be wearing one while they are out in public and I don't think people are taking this as seriously as they were before.